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Brand Essence

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Core Identity & Visual

Section 2 of the Frigya Organik Brand Guideline — the visual system that brings the brand to life.

This section covers everything that makes Frigya Organik visually recognisable:

  • 🔤 Logo System — Primary logo, logomark, photography placement, and incorrect usage
  • 🎨 Colour Palette — 7 colours organized by hierarchy (Primary 70%, Secondary 20%, Tertiary 10%)
  • ✏️ Typography — Rowdies, Filmotype Keynote, Scandia + hierarchy guide
  • Graphic Elements — Life of Frigya illustrations, Phrygian borders & motifs, Poppy Form
  • 📸 Imagery & Material — Photography mood, colour grading, material & texture references

Each element has its own dedicated page below.

🔤Logo System🎨Colour Palette✏️TypographyGraphic Elements📸Imagery & Material
Core Identity & Visual