Typography in Frigya Organik follows a clear hierarchy to ensure consistency and readability across all brand materials. Each font plays a distinct role — combining confidence, warmth, and clarity.
Headline Typeface
📷 Drag Rowdies typeface specimen here — drag the "ROWDIES" specimen showing uppercase + lowercase + numbers + symbols
Font: Rowdies
The headline typeface reflects grounded strength and the carved-stone spirit of the Frigya valley. Confident and heritage-driven, each character's subtle imperfection reinforces authentic craftsmanship and timeless simplicity.
Weights used: Bold
Usage Recommendations
- Use primarily in English or Turkish headers and short phrases
- Avoid using Rowdies for body text or long paragraphs to maintain visual clarity
- Headlines may be set in ALL CAPS or Capitalized (first letter uppercase) depending on aesthetic balance and visual harmony
Sub-Headline Typeface
📷 Drag Filmotype Keynote specimen here — drag the script font specimen showing characters
Font: Filmotype Keynote
The sub-headline typeface feels personal and heartfelt, adding warmth and character that gently balance the bold confidence of the main headline. Its handwritten flow evokes a personal note from the heart of Frigya.
Weights used: Regular
Usage Recommendations
- Use for English or Turkish phrases to convey emotion and character
- Avoid long sentences or dense text to preserve readability
- Maintain adequate spacing to highlight the fluidity and handcrafted feel of the font
⬇️ Filmotype Keynote Font Files
Body Typeface
📷 Drag Scandia specimen here — drag the Scandia regular + bold specimen with character set
Font: Scandia
The body typeface ensures clarity and easy reading across all communications. Serving as the foundation for longer texts, its balanced proportions and open letterforms complement the headline fonts — creating a natural harmony between warmth and functionality.
Weights used: Regular, Bold
Usage Recommendations
- Use for paragraphs, captions, and functional text where clarity is essential
- Maintain consistent leading and spacing to preserve legibility
- Supports both English and Turkish text for versatile communication
- Can be used in both Regular and Bold weights as appropriate
Font Hierarchy & Usage Guide
📷 Drag hierarchy example here — drag the "FRIGYA BREAKFAST EXPERIENCE" hierarchy example showing Headline + Sub-Headline + Body Text combination
A typical Frigya Organik composition uses all three typefaces in concert:
HEADLINE → Rowdies Bold (e.g. "FRIGYA BREAKFAST EXPERIENCE")
Sub-Headline → Filmotype Keynote Regular (e.g. "From the fields of Phrygia to your morning table")
Body Text → Scandia Regular / Bold
(e.g. "Our breakfast is inspired by the timeless spirit of Phrygia —
made with freshly baked bread, local honey, and Siyez wheat...")This hierarchy ensures every piece of communication carries:
- Confidence through the bold headline
- Warmth through the personal sub-headline
- Clarity through the legible body text