Photography and material choices for Frigya Organik reflect the spirit of natural living and Phrygian heritage — embracing sunlight, texture, and human warmth.
Photography Mood & Essence
📷 Drag photography mood board here — drag the 9-image grid mood board (rock formation / wheat field / bread baking / fresh greens / family at table / weaving / bedroom / coffee / roasted goose)
Photography for Frigya Organik should feel authentic, grounded, and handcrafted rather than overly posed or digitally polished. Images should celebrate simple pleasures: shared meals, local craftsmanship, and the harmony of rural life.
Mood Pillars
- ☀️ Sun-kissed natural light — morning glow, golden hour, soft shadows
- 👐 Human warmth — hands at work, families gathered, genuine smiles
- 🌾 Texture & craft — stone walls, woven textiles, clay vessels, baked bread
- 🏞️ Phrygian landscape — valleys, rock formations, cypress trees
Subject Categories
- Landscape — Frigya valley, mountain views, farms
- People — villagers, families, hosts, guests
- Food — traditional Turkish breakfast, local produce, baked goods
- Craft & Material — textiles, ceramics, woodwork
- Hospitality — interiors, room details, guest experiences
Colour & Tone Grading
📷 Drag before/after grading examples here — drag the 2 before/after pairs: rock formation (original → graded) + roasted goose (original → graded)
Maintain a natural, handcrafted look with balanced warmth and softness. Skin tones should feel sun-kissed; greens and teals slightly muted; and golden hues used to evoke warmth and timeless charm.
Usage Note — Avoid overly high contrast, sharp shadows, or saturated colours that break the organic and cohesive tone. Keep consistent tone and warmth across campaigns, photography, and digital touchpoints.
Material & Texture
📷 Drag material mood board here — drag the 12-image material grid (kilim rugs / stone wall / craft paper / clay candles / tassels / floral fabric / wood door / Turkish tiles / coffee cup / tea glass / yellow linen)
Material choices should reinforce the brand's organic, handcrafted character. Reference materials and textures include:
Natural Materials
- Wood — reclaimed timber, woven baskets, hand-carved doors
- Stone — tuff stone walls, terracotta tiles, river pebbles
- Clay — hand-thrown pottery, ceramic dinnerware
- Linen & Cotton — natural-dyed textiles, embroidered curtains
Cultural Textiles
- Turkish kilim rugs — geometric patterns in earthy tones
- Embroidered tassels — in primary palette colours
- Block-print fabrics — floral and motif patterns
Hospitality Touchpoints
- Hand-painted ceramics — traditional Turkish patterns
- Tea glassware — classic Turkish tulip-shaped tea glasses
- Wooden serving boards — organic shapes, natural finish
These materials and textures should appear consistently across packaging, in-room amenities, signage, and photography styling.
Technical Standards
- Print: 300 dpi at actual size, CMYK colour space
- Digital: 72 dpi (web), optimized per platform, RGB colour space
- Logo on photography: Always use Tuff Stone logo for best contrast on busy backgrounds; add a subtle translucent panel (60–70% opacity) if needed for readability