Digital Applications
Section 4 of the Frigya Organik Brand Guideline — how the brand expresses itself online, ensuring consistency and authenticity across every digital touchpoint.
📱 Social Media Profile Guideline
📷 Drag profile picture mockups here — From Drive: 6. Social Media Template / Profile → drag the 3-up specimen showing logo proportion grid + Square format + Circle formatUsage Note
- Always use the official logo in approved brand colours
- Keep clear space around the logo to preserve visibility
- Avoid resizing, rotating, or recolouring the logo
- Recommended size: 1080 × 1080 px (Instagram / Facebook)
Clear Space & Minimum Size
- Maintain a minimum space around the logo equal to the height of "5X"
- Minimum width for digital use: 200 px
Profile Picture Formats
- Square — 1:1 ratio with logo centered on solid Cypress Green
- Circle — same composition cropped to circular avatar
🖼️ Photo with Logo
Logo placement should enhance brand recognition without distracting from the image. Maintain balance between clarity and visual harmony across all social and digital uses.
Placement
Place the logo at the bottom left corner as the primary position. Use other corners only if the main subject overlaps or for composition balance.
Clear Space & Size
- Keep a clear margin around the logo equal to the height of the letter "F" in FRIGYA
- Recommended size: 4–6% of the image width (minimum height 24 px)
Colour & Visibility
Use the Tuff Stone logo for best contrast on most photography. Avoid busy backgrounds; if needed, add a subtle translucent panel (60–70% opacity) behind the logo for readability.
📢 Promotional Banner
📷 Drag promotional banner examples here — drag the 2 banner mockups: "Kaz Eti" roasted goose feature + "Journey in Frigya Valley" travel banner with 3 thumbnails
Visual Guideline for Campaign & Event Posts
Promotional banners are used to communicate special campaigns, seasonal menus, and guest experiences at Frigya Organik. Each design should reflect the brand's natural warmth, handcrafted charm, and connection to the Phrygian countryside, ensuring a consistent tone across both print and digital media.
✅ Do
- Use the official brand palette to convey an organic and handcrafted feel
- Keep logo placement minimal and balanced — the logo should complement the composition rather than dominate it
- Maintain clear visual hierarchy between headline, image, and text
- Incorporate Phrygian-inspired patterns or motifs subtly when relevant to the content
❌ Don't
- Avoid decorative fonts or visual elements inconsistent with Frigya Organik's identity
- Do not distort, crop, or place the logo over complex textures or photographic details
Examples in Use
- "Kaz Eti" product feature — traditional Phrygian-style roasted goose, framed by Triangle Border
- "Journey in Frigya Valley" travel banner — Cypress Green with mountain illustration + 3 small thumbnails
🖥️ Social Media Cover Guideline
The social media cover represents the brand's first impression on each platform. It should reflect the brand's tone and atmosphere while maintaining clear logo visibility and balanced composition.
Specifications
- Facebook Cover: 820 × 360 px
- Safe area: 640 × 312 px (centre zone visible on all screens)
Usage Note
- Maintain the same structure, tone, and alignment across all banners
- Ensure legibility and contrast between logo, typography, and imagery
- Always include the Triangle Border at top and bottom edges as a brand-anchoring device
📷 Instagram Mood & Tone
📷 Drag Instagram feed mockup here — drag the iPhone Instagram mockup showing the @Frigya.organik profile + 9-grid feed (alternating illustrations / lifestyle photography / portraits)
Content Direction
- Alternate between illustrations, landscape views, and food or hospitality imagery to maintain visual balance
- Keep compositions clean and minimal, with natural lighting and textures
- Use brand colours as subtle accents to tie the feed together
- Maintain a cohesive storytelling tone — every post should feel like a glimpse into life at Frigya
Feed Composition Pattern
A typical 3 × 3 grid mixes:
- Row 1: Three landscape illustrations (mountain, farm, sky)
- Row 2: Lifestyle photography (jam jar, room interior, food plate)
- Row 3: Portrait/people photography mixed with packaging or experience shots
This creates rhythm without monotony — illustrations anchor the feed visually while photography adds warmth and human connection.
🌐 Website Homepage Guideline
📷 Drag website mockup here — drag the side-by-side desktop browser + iPhone mockup showing frigyaorganik.com homepage (World Heritage Unesco hero + 3-column Stay/Enjoy/Discover)
The website homepage of frigyaorganik.com reflects the brand's hospitality and Phrygian heritage in a clean, modern web layout.
Header Structure
- Logo centered at top, flanked by navigation links: Welcome / Concept / History / Stay / Service / Booking
- Navigation set in Rowdies Bold
Hero Section
- Full-width photography (e.g. World Heritage Unesco landscape)
- "World Heritage Unesco" headline + sub-paragraph
- Triangle Border at top and bottom of hero band
Content Sections
- Stay / Enjoy / Discover — three-column feature blocks with thumbnails
- Mobile version: stacked single-column with bottom-fixed booking widget (Guests & Rooms / Travel Period / Booking code)
Brand-Defining Web Elements
- Cypress Green primary background with Siyez Yellow accent panels
- Triangle Border as recurring decorative divider
- Photography processed with Frigya colour grading (warm, sun-kissed, slightly muted greens)